Why do I need an on-hold message? |
| Well, if you've taken the time to come this far,
chances are good that you already know the answer to
this one. Just in case, though, studies have shown
that a caller listening to an on-hold message is much
more apt to remain patient and stay on the line. Also,
if properly done, an on-hold message is a tremendous
tool by which to market your company. It provides a
very inexpensive opportunity to reach a very captive
audience - a caller on-hold. In addition, on-hold messaging
can be a great means for projecting a more professional
image of your company. We can make a small company
sound like a Fortune 500 company, and a large company
sound personable and familiar. And surveys show that
80% of callers would rather hear a professional on-hold
message rather than a radio station or total silence. |
Why not just use a radio? |
| Because it's illegal, for one thing. Playing a radio
on-hold is considered a rebroadcast of a radio station's
programming and is protected by copyright laws. But
secondly, how do you know that the radio station you've
selected plays the music your callers want to hear?
Maybe, while they're on-hold, your callers may even
hear commercials for your competition! And why subject
them to obnoxious DJs, static, music they can't stand,
or annoying commercials when they could be listening
to a professional and informative message about your
organization? |
Isn't on-hold messaging expensive? |
Not with Marketing
Solutions. We only charge $345.00 for a single message
production and we have packages available where the
cost can be as low as $155 per production. And this
includes all the scriptwriting, voice talents, audio
engineering, and royalties for the background music.
There are no monthly fees to pay, and no long-term
commitments. Furthermore, we typically put your message
production on a CD so that all you need is an inexpensive
CD player to be patched into your phone system. No
expensive digital equipment is required! Please see OUR
PRICING for more information. |
Who writes the script? |
| We do. In fact, we do everything. Nothing could
be more simple. We base the script on a comprehensive
questionnaire about your company along with any other
information you'd like to provide us. Of course we
don't take the production into the studio until you
approve the script, thus ensuring that it's exactly
to your liking before any recording is done. |
How do I get the message to play into my phone system? |
Most phone systems have a message or music on-hold
port in which you can patch an ordinary CD player.
Any CD player with a continuous play feature should
suffice. If you like, we can provide one for you. Check
out our COMPLETE
MESSAGE-ON-HOLD CD PLAYER SYSTEM. |
What about digital players? |
| Digital players have a couple advantages, notably
that there are fewer moving parts and they therefore
should (theoretically) have a longer life span than
CD players. Also, most of them automatically reload
themselves in the event of a power outage, whereas
a CD player needs to be manually restarted. They're
expensive, though, running upwards of several hundred
dollars and for this reason, we recommend a CD player
like ours. The sound quality is the same, they can
be easily replaced, and the price is right. Still,
if you're sold on the digital concept, just let us
know. We'll be happy to provide you with a digital
player.. |
What if I don't have a phone system? |
For 2, 3, or 4-line telephones, you'll need an adaptor
which will allow you to patch a CD player into the
phone line. We recommend an adaptor such as the one
shown here from Skutch
Electronics . More information can be found at
www.skutchelectronics.com or by calling them at 916-786-6186. |
Do I have to pay for the royalties on the background
music? |
| Nope. Marketing Solutions pays all the royalties
and copyright fees on the music used in your on-hold
message. |
What if I want to change message productions from
time to time? |
In that case we
recommend that you take advantage of our economical
package pricing. A package of 4 productions only
costs $195.00 per production and a package of 8 productions
only costs $155.00 per production. This way you can
change productions regularly and provide new information
to your callers. For more information, see our RATES |
What if I have multiple locations? |
| Then you may be able to take advantage of our pricing.
On-Hold Messaging can be very economical for large
companies with many national account locations. Please
contact us for a custom proposal. |
How can I hear samples of your message productions? |
Listen to a couple
samples right now by clicking
here. (wma file) |
How do I get started? |
| Nothing could
be easier. To get the script questionnaire necessary
for us to begin writing your on-hold script, just
fill out the form on the Gettting Started page. Before
you know it, your callers will be hearing a professionally
recorded on-hold message! |
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